Pure White Cellular Shades

White is the most popular color for window coverings—but "white" can mean many things: cool white, warm white, ivory, cream, off-white. Pure White is exactly what it says: a clean, neutral white with no undertones. Not blue, not yellow, not grey. Just white. This makes Pure White the ultimate "invisible" shade—it recedes quietly, reflecting light and disappearing into your trim. It pairs equally well with cool grey walls and warm beige carpets. It never clashes, never competes. And because it's solution-dyed with high-stability titanium dioxide pigments, it stays white—no yellowing, no fading, no chalkiness. Available across all cellular constructions: ¾-inch and 1⅛-inch single-cell, 1⅛-inch double-cell, and all opacities (light-filtering, room-darkening, blackout). Custom‑sized to your exact window dimensions. The whitest white, guaranteed.

View all

True Neutral White

Pure White is formulated with a balanced pigment blend that eliminates blue, yellow, and grey undertones. It reads as a true, neutral white under every lighting condition—daylight, LED, incandescent, and fluorescent. With an LRV of 88, it achieves the highest reflectance possible for a white fabric.

Titanium Dioxide Stabilization

Pure White incorporates 8% titanium dioxide (TiO₂) directly into the fiber formulation. TiO₂ is the gold‑standard white pigment: chemically stable, non‑yellowing, and possessing the highest refractive index of any white pigment. The result is a white that stays white, even after years of direct sun exposure. Pure White is warranted against yellowing for 10 years.

High Light Reflectance

With an LRV of 88, Pure White shades reflect 88% of visible light. This delivers multiple benefits:

  • Brightens rooms naturally, reducing reliance on artificial lighting

  • Enhances privacy by creating a luminous outward appearance

  • Reduces heat gain by reflecting solar radiation

Available in All Opacities

  • Light‑Filtering Pure White — Soft, ethereal, luminous

  • Room‑Darkening Pure White — Clean, crisp, substantial

  • Blackout Pure White — Total darkness with a bright white face

The blackout version uses our TripleCell construction with a white backing; the face remains perfectly pure.

Coordinated Hardware

For a seamless, monolithic look, Pure White shades can be paired with matching white headrails, bottom rails, and cassettes. The hardware is color‑matched to the fabric and finished with durable powder coating. The result is a shade that appears sculpted from a single block of white.

Ideal for Rental Properties & Model Homes

Pure White is the go‑to choice for property managers, builders, and stagers. It appeals to the widest range of tastes, coordinates effortlessly with any décor, and photographs beautifully. For rental properties and spec homes, Pure White is both the safest and the most striking choice.